Showing items related by title, author, creator and subject.

• Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.

  Archer, C.; Wolf, Katharina (2017)

  Digital and social media tools are no longer new and have become standard components of the public relations toolkit. However, they have undoubtedly changed and shaped the practice of public relations (PR) over the past ...
• A sentiment based approach to pattern discovery and classification in social media

  Nguyen, Thin K. (2012)

  Social media allows people to participate, express opinions, mediate their own content and interact with other users. As such, sentiment information has become an integral part of social media. This thesis presents a ...
• Positioning of media economic framework for novel media in the field of project business

  Iskander, N.; Lugmayr, Artur (2011)

  New Media across the Internet is a growing phenomenon in this digital age. The explosive growth of online social networking firms creates business opportunities in the Internet media. These business opportunities require ...