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Cues facilitating consumer choice of wine selection

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Authors
Shanka, Tekle
Mastaglia, Aymee
Date
2009
Type
Conference Paper

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Citation
Shanka, T. and Mastaglia, A. 2009. Cues facilitating consumer choice of wine selection, in Academy of Marketing (ed), Academy of Marketing Annual Conference 2009, Jul 7 2009. Leeds, U.K.: Academy of Marketing.
Source Title
Academy of Marketing
Source Conference
Academy of Marketing Annual Conference 2009
School
School of Marketing
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