Effects of customer equity drivers on customer loyalty in B2B context

Ramaseshan, Balasubramanian; Rabbanee, Fazlul; Hui, Laine

doi:10.1108/08858621311313929

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Authors

Ramaseshan, Balasubramanian

Rabbanee, Fazlul

Hui, Laine

Date

2013

Type

Journal Article

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Ramaseshan, B. and Rabbanee, Fazlul K. and Hui, Laine Tan Hsin Hui. 2013. Effects of customer equity drivers on customer loyalty in B2B context. Journal of Business & Industrial Marketing. 28 (4): pp. 335-346.

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Journal of Business & Industrial Marketing