Musical taste and the representativeness heuristic
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The present research investigated how people judge the musical taste of others. In Study 1, participants were asked to judge the likely musical taste of 10 fictional individuals. Participants’ judgements of musical taste exhibited a common bias in keeping with stereotypes of musical taste; this bias was believed to stem from the use of the representativeness heuristic. Study 2 confirmed this, showing that an individual’s similarity to stereotypical music fans, rather than base-rate estimates of musical taste, was significantly related to predictions of their likely musical taste. This suggests that an individual’s relative similarity to stereotypical music fans might act as a heuristic ‘rule of thumb’ used by people to quickly and economically judge their likely musical taste.
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Self-to-stereotype matching and musical taste: Is there a link between self-to-stereotype similarity and self-rated music-genre preferences?Lonsdale, A.; North, Adrian (2017)Musical taste is believed to function as a social "badge" of identity that might develop according to a process of "self-to-stereotype matching". For this reason, individuals were expected to like musical styles that are ...
Krause, A.; North, Adrian (2018)Previous research on contextual correlates of musical taste have considered microlevel influences extensively, but they have yet to consider macrolevel factors, such as time of year. The literature concerning seasonal ...
North, Adrian; Davidson, J. (2013)Sociologists have argued that musical taste should vary between social groups, but have not considered whether the effect extends beyond taste into uses of music and also emotional reactions to music. Moreover, previous ...