Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia
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Authors
Matthiesen, Insa
Phau, Ian
Date
2010Type
Journal Article
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Matthiesen, I. and Phau, I. 2010. Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia. Journal of Fashion Marketing and Management. 14 (2): pp. 202-218.
Source Title
Journal of Fashion Marketing and Management