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    Recruitment in higher education institution: The mediating role of parents' expectations and encouragement

    Access Status
    Fulltext not available
    Authors
    Sia, Joseph
    Ismail, A.
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Sia, J. and Ismail, A. 2016. Recruitment in higher education institution: The mediating role of parents' expectations and encouragement. International Journal of Management in Education. 10 (2): pp. 185-203.
    Source Title
    International Journal of Management in Education
    DOI
    10.1504/IJMIE.2016.075558
    ISSN
    1750-385X
    School
    CBS International
    URI
    http://hdl.handle.net/20.500.11937/23129
    Collection
    • Curtin Research Publications
    Abstract

    Copyright © 2016 Inderscience Enterprises Ltd.Previous research has demonstrated the direct relationship between parents' education, parents' expectation and encouragement and college choice decision; however, study on the possibility of variables having a mediating role on college choice decision has yet to be investigated. This paper attempts to address this knowledge gap and seeks to serve a provocative role in explaining students' college choice decision. The study was conducted among prospective students. The results revealed the direct and indirect relationship between parents' education and college choice decision. The results support all of the hypothesised relationships, suggesting the importance of the role of parents' expectation and encouragement in the students' decision to enrol in higher education institution. This significant finding implies that the challenges of higher learning institutions should also focus on strategies to engage with parents so that students will decide to enrol in the marketed higher learning institution. Theoretical and managerial implications were also discussed.

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