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The opportunity cost model: Automaticity, individual differences, and self-control resources

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Hagger, Martin
Date
2013
Type
Journal Article

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Hagger, Martin S. 2013. The opportunity cost model: Automaticity, individual differences, and self-control resources. Behavioral and Brain Sciences. 36 (6): pp. 687-688.
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Behavioral and Brain Sciences
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NOTICE: This is the author’s version of an article which has been accepted for publication but may be subject to further editorial input by Cambridge University Press.

This paper is an Open Peer Commentary on the article - R. Kurzban, A. Duckworth, J.W. Kable and J. Myers. 2013. An opportunity cost model of subjective effort and task performance. Behavioral and Brain Sciences. 36: 661-726. doi:10.1017/S0140525X12003196.

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Abstract

I contend that Kurzban et al.'s model is silent on three issues. First, the extent to which opportunity-cost computations are automatic or deliberative is unclear. Second, the role of individual differences in biasing opportunity-cost computations needs elucidating. Third, in the absence of “next-best” tasks, task persistence will be indefinite, which seems unfeasible, so perhaps integration with a limited-resource account is necessary.