Why dissatisfied customers still desire long-term relationships
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A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that relationship. The desire to maintain the relationship is derived directly from the seed supplier's offer quality and the various commitments the preferred seed supplier makes to share the risks of growing potatoes in a highly unpredictable environment. The farmer's dissatisfaction is derived primarily from the seed supplier's inability to deliver good quality seed cost effectively and to adequately reward the farmer for their efforts in growing and harvesting the potato crop.
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Building close and long-lasting relationships with focal customers: an empirical study of seed potato purchasing by Filipino potato farmersBatt, Peter (2003)In the highlands of the Northern Philippines, a model of long-term relationships between potato farmers and their preferred seed suppliers is proposed. In the absence of any certified seed system that might provide some ...
Batt, Peter (2000)Satisfaction with the relationship between Filipino potato farmers and their preferred seed supplier is derived from the seed supplier's offer quality and the extent to which investments made by the seed supplier support ...
Batt, Peter (2000)A model of buyer-seller relationships is developed to examine the nature of the long-term relationships between Filipino potato farmers and their seed suppliers. Relational satisfaction is derived from the seed supplier's ...