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    Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions

    20997_downloaded_stream_453.pdf (44.59Kb)
    Access Status
    Open access
    Authors
    Teah, Min
    Phau, Ian
    Date
    2008
    Type
    Working Paper
    
    Metadata
    Show full item record
    Citation
    Teah, Min and Phau, Ian (2008) Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions, Marketing Insights: School of Marketing Working Paper Series: no. 200811, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/23705
    Collection
    • Curtin Research Publications
    Abstract

    The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with brand consciousness, personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. A research model is developed together with an agenda of seven hypotheses. The main contributions of the proposed research are also delineated.

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