The Influence of Grandparents on Children’s Diets
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Authors
Roberts, M.
Pettigrew, Simone
Date
2010Type
Journal Article
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Roberts, M. and Pettigrew, S. 2010. The Influence of Grandparents on Children’s Diets. Journal of Research for Consumers. 18.
Source Title
Journal of Research for Consumers
ISSN
Collection
Abstract
Grandparents play an important role in feeding their grandchildren, yet the families in this qualitative study reported that grandparents usually provide their children with unhealthy food. Grandparents were frequently discussed as one of the major enablers of children’s unhealthy eating, yet they remain overlooked in campaigns to improve children’s diets. The findings suggest ways that social marketers can develop specific campaigns to improve children’s diets through their grandparents.
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