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Factors influencing loyalty to rewards schemes in small businesses

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Authors
Ramaseshan, Balasubramani
Guilfoyle, Andrew
Date
2009
Type
Conference Paper

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Ramaseshan, B. and Guilfoyle, A. 2009. Factors influencing loyalty to rewards schemes in small businesses, in Oslo School of Management (ed), Academy of Marketing Science - World Marketing Congress, Jul 22 2009, pp. 473-476. Oslo, Norway: Academy of Marketing Science.
Source Title
Proceedings of Academy of Marketing Science conference
Source Conference
Academy of Marketing Science - World Marketing Congress
School
School of Marketing
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