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    The Impact of Enterprise 2.0 on SMEs

    Access Status
    Fulltext not available
    Authors
    Antunes, D.
    Isaias, Pedro
    Date
    2014
    Type
    Book Chapter
    
    Metadata
    Show full item record
    Citation
    Antunes, D. and Isaias, P. 2014. The Impact of Enterprise 2.0 on SMEs. In Human-Computer Interfaces and Interactivity: Emergent Research and Applications, 157-172: IGI Global.
    Source Title
    Human-Computer Interfaces and Interactivity: Emergent Research and Applications
    DOI
    10.4018/978-1-4666-6228-5
    Additional URLs
    http://www.igi-global.com/chapter/impact-enterprise-smes/111754
    ISBN
    146666228X
    School
    School of Information Systems
    URI
    http://hdl.handle.net/20.500.11937/24087
    Collection
    • Curtin Research Publications
    Abstract

    Enterprise 2.0 has been part of the business sector vocabulary for quite some time now. Web 2.0's revolutionary philosophy and applications have been absorbed by various areas of society. The success of the business sector benefits from a client-oriented approach, so when the benefits of a user-centric Web became evident, adopting it was the natural next step. Enterprise 2.0 presents advantages mainly in two areas: within organizations, as they enable communication through new dynamic methods of communication and interaction, in order to enhance efficiency and productivity; and between companies and customers, suppliers, and partners, as they increase both revenue and customer satisfaction and promote cooperation and co-creation to improve services or products. This chapter illustrates the reality of Small and Medium Enterprises' (SMEs) adoption of Web 2.0. An online questionnaire was developed to assess numerous SMEs in Portugal to understand if and how Web 2.0 implementation is taking place.

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