Factors effecting destination loyalty: a case of Cox's Bazar, Bangladesh
MetadataShow full item record
This empirical study was conducted to find out the determinants factors of loyalty for the destination Cox’s Bazar, Bangladesh. We investigated the theoretical and empirical evidences for developing a comprehensive loyalty model in a tourism sector. Two formative and five reflective determinates were adopted from the literature and contextualised employing a qualitative research design. The interrelationships among adopted determinants were depicted based on literatures and field study. Forty three (43) measures were used in this study to collect data from 602 visitors. The model was tested employing Partial Least Square (PLS) based Structural Equation Modelling (SEM) approach. The result presented a strong support that “Perceived Satisfaction” is the main factor effecting “Destination Loyalty”. The study also found that perceived quality and perceived sacrifice had direct positive effect on perceived satisfaction. The outcomes of this study contribute to determining the behavioural loyalty mechanism. The theoretical and managerial implications were presented based on the study findings.
Copyright © 2011 Academy of Marketing Science
Publisher contact details: http://ams-web.org/
To be used for non-profit purposes only, publisher permission required for any other use
Showing items related by title, author, creator and subject.
Hossain, Md Enayet (2013)This study investigates the factors that influence tourism consumers’ choice behavior towards tour destination loyalty. Loyalty behavior has generally been accredited as a most desirable area for academics and practitioners ...
Ramaseshan, Balasubramani; Wirtz, J.; Georgi, D. (2017)Purpose: The purpose of this paper is to extend prior research on referral reward programs (RRPs) by examining if and how the mode of customer acquisition (RRP-acquired customers vs non-RRP-acquired new customers) moderates ...
Examining the role of cues in developing tourism destination loyalty behaviour model: Perspective of Cox’s Bazar, BangladeshHossain, Enayet; Quaddus, Mohammed; Shanka, Tekle (2011)This study examined the role of intrinsic and extrinsic cues in the formation of destination loyalty of Cox’s Bazar, Bangladesh. Two formative (intrinsic and extrinsic cues) and five reflective constructs (quality, risk, ...