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    The Sound of Silence: why music in Supermarkets is just a distraction

    Access Status
    Fulltext not available
    Authors
    Hynes, Niki
    Manson, S.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Hynes, N. and Manson, S. 2015. The Sound of Silence: why music in Supermarkets is just a distraction. Journal of Retailing and Consumer Services. 28: pp. 171-178.
    Source Title
    Journal of Retailing and Consumer Services
    DOI
    10.1016/j.jretconser.2015.10.001
    ISSN
    0969-6989
    School
    Curtin Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/24712
    Collection
    • Curtin Research Publications
    Abstract

    Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour. This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive.

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