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    Residential demand estimation for bundled fixed-line and wireless mobile broadband services

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    Authors
    Madden, Gary
    Suphachalasai, S.
    Makjamroon, T.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Madden, G. and Suphachalasai, S. and Makjamroon, T. 2015. Residential demand estimation for bundled fixed-line and wireless mobile broadband services. Applied Economics. 47 (47): pp. 5045-5056.
    Source Title
    Applied Economics
    DOI
    10.1080/00036846.2015.1042141
    ISSN
    0003-6846
    School
    School of Economics and Finance
    URI
    http://hdl.handle.net/20.500.11937/24715
    Collection
    • Curtin Research Publications
    Abstract

    This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand’s most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cross-price elasticity estimates when Internet services are bundled. Interestingly, the empirical results reveal positive cross-price effects, i.e. Internet alternatives are viewed as substitutes by respondents in this market. This finding is plausible as the services differ essentially in their model of delivery.

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