A sociological examination of the contemporary animal advocacy movement: Organisations, rationality and veganism
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This thesis analyses the animal advocacy movement, examining its ideological foundations and other factors that influence animal advocacy organisations. There is a particular emphasis on the differences between animal rights and animal welfare, as well as the emergence of veganism. Animal advocacy campaigns are analysed from a sociological perspective, drawing on theories related to social movements and organisations. The central research question is: how are animal advocacy campaigns consistent with different forms of rationality and organisational forms?
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