Communicating Marketing and Advocacy Research to Practice
MetadataShow full item record
This paper reports on a study that explored the role of library associations in the communication of marketing and advocacy research to practice. Support for making research information accessible to practitioners through library associations’ publications can be found in previous studies which examined the relationship between LIS practitioners and research. Using content analysis and literature searches, the current study expands on these findings to determine the extent and nature of marketing and advocacy research available to practitioners. The results indicate that marketing and advocacy research is rarely communicated to practitioners through two associations’ publications. However, marketing research information for nonprofit service organisations, generally, is not widely available. Drawing on the study’s findings and research communication strategies used in other contexts, the paper concludes by making recommendations for future initiatives to improve practitioner access to advocacy and marketing research information.
Showing items related by title, author, creator and subject.
Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication.Archer, C.; Wolf, Katharina (2017)Digital and social media tools are no longer new and have become standard components of the public relations toolkit. However, they have undoubtedly changed and shaped the practice of public relations (PR) over the past ...
A comparative content analysis of media reporting of sports betting in Australia: Lessons for public health media advocacy approachesDavid, J.; Thomas, S.; Randle, M.; Bowe, S.; Daube, Mike (2017)© 2017 The Author(s). Background: Harmful gambling is a significant public health issue. There has been widespread discussion in the Australian media about the extent and impact of sports betting on the Australian community, ...
An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.Mazzarol, Timothy W. (1997)The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International ...