The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia
MetadataShow full item record
The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales promotion are important and significant impact on buying silver online.
Showing items related by title, author, creator and subject.
Lim, Y.; Yap; Lau, T. (2011)With the rapid advancement in the IT industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies. The Internet has become a popular advertising ...
Managing the online learning revolution in an MBA course:quality assurance through strategic developmentLadyshewsky, Richard; Soontiens, Werner (2013)As online education becomes more commonplace so does the competition for students and the concomitant need to keep up with technology and best practice. In an environment where massive open online courses (MOOCs) are ...
Butcher, Luke; Marchegiani, Chris (2010)Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer ...