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    The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia

    Access Status
    Fulltext not available
    Authors
    Goi, Chai
    Fu, H.
    Ting, W.
    Goh, W.
    Chin, S.
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Goi, Chai-Lee and Fu, Hui-Yiing and Ting, Wen-Yi and Goh, Wei-Yii and Chin, Siaw-Kang. 2013. The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia. International Journal of Trade, Economics and Finance. 4 (4): pp. 173-176.
    Source Title
    International Journal of Trade, Economics and Finance
    DOI
    10.7763/IJTEF.2013.V4.280
    ISSN
    2010-023X
    URI
    http://hdl.handle.net/20.500.11937/24890
    Collection
    • Curtin Research Publications
    Abstract

    The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales promotion are important and significant impact on buying silver online.

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