The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia
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Authors
Goi, Chai
Fu, H.
Ting, W.
Goh, W.
Chin, S.
Date
2013Collection
Type
Journal Article
Metadata
Show full item recordAbstract
The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales promotion are important and significant impact on buying silver online.
Citation
Goi, Chai-Lee and Fu, Hui-Yiing and Ting, Wen-Yi and Goh, Wei-Yii and Chin, Siaw-Kang. 2013. The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia. International Journal of Trade, Economics and Finance. 4 (4): pp. 173-176.
Source Title
International Journal of Trade, Economics and Finance
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