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    Can perceived risks associated with a destination be moderated by organic and induced information sources?

    Access Status
    Fulltext not available
    Authors
    Quintal, Vanessa
    Roff, Elizabeth
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Quintal, Vanessa and Roff, Elizabeth. 2012. Can perceived risks associated with a destination be moderated by organic and induced information sources?, in Metin Kozak and Nazmi Kozak (ed), Proceedings of the 2nd Interdisciplinary Tourism Research Conference, Apr 24-29 2012. Fethiye, Turkey: Detay Anatolia Akademik Yayincilik Danismanlik Org.
    Source Title
    Proceedings of the 2nd interdisciplinary tourism research conference 2012
    Source Conference
    Interdisciplinary Tourism Research Conference
    URI
    http://hdl.handle.net/20.500.11937/25419
    Collection
    • Curtin Research Publications
    Abstract

    Information sources are critical to tourism decision-making as they reduce the risk prospective travellers perceive in making a destination choice. The current study examines two types of information sources. Organic sources are objective, third party information sources such as leisure books/guides/magazines. Induced sources are subjective, company-endorsed information sources that market a travel offering such as tourism office brochures. A 15-minute pen and paper questionnaire was self administered to 228 respondents at a shopping mall in Western Australia. Findings suggested that organic information sources such as leisure books/guides/magazines were consulted by significantly more respondents with lower perceived physical risk. On the other hand, induced information sources such as tourism office brochures were consulted by significantly more respondents with higher perceived physical risk.

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