Multiple-identity performance practice and the self: All MySelves on YouTube and I

Abstract

In the context of contemporary performance art practice, this research examines how a multiple-identity performance practice relates to the performer's self-concept. It is comprised of a written exegesis and a performance art practice, hosted within YouTube’s video blogging (vlogging) community. Within the exegesis I autoethnographically analyse how the multiple vlogging identities that I perform relate to my self-concept, to gain wider understandings about how the performer’s self and practice intermingle in an iCultural context.