How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility

Butt, Mohsin; Jahanzeb, A.; Fatima, T.

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Authors

Butt, Mohsin

Jahanzeb, A.

Fatima, T.

Date

2013

Type

Journal Article

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Citation

Butt, M. and Jahanzeb, A. and Fatima, T. 2013. How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility. International Journal of Bank Marketing. 31: pp. 126-141.

Source Title

International Journal of Bank Marketing