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    No evidence for subliminal affective priming with emotional facial expression primes

    Access Status
    Fulltext not available
    Authors
    Andrews, V.
    Lipp, Ottmar
    Mallan, K.
    König, S.
    Date
    2011
    Type
    Journal Article
    
    Metadata
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    Citation
    Andrews, V. and Lipp, O. and Mallan, K. and König, S. 2011. No evidence for subliminal affective priming with emotional facial expression primes. Motivation and Emotion. 35 (1): pp. 33-43.
    Source Title
    Motivation and Emotion
    DOI
    10.1007/s11031-010-9196-3
    ISSN
    0146-7239
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/26380
    Collection
    • Curtin Research Publications
    Abstract

    The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming. © 2010 Springer Science+Business Media, LLC.

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