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    The types and aspects of front-of-pack food labelling schemes preferred by adults and children.

    247125.pdf (659.5Kb)
    Access Status
    Open access
    Authors
    Pettigrew, Simone
    Talati, Zenobia
    Miller, C.
    Dixon, H.
    Kelly, B.
    Ball, K.
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Pettigrew, S. and Talati, Z. and Miller, C. and Dixon, H. and Kelly, B. and Ball, K. 2016. The types and aspects of front-of-pack food labelling schemes preferred by adults and children. Appetite. 109: pp. 115-123.
    Source Title
    Appetite
    DOI
    10.1016/j.appet.2016.11.034
    School
    School of Psychology and Speech Pathology
    Funding and Sponsorship
    http://purl.org/au-research/grants/arc/LP140100112
    URI
    http://hdl.handle.net/20.500.11937/26520
    Collection
    • Curtin Research Publications
    Abstract

    There is strong interest in front-of-pack labels (FoPLs) as a potential mechanism for improving diets, and therefore health, at the population level. The present study examined Australian consumers' preferences for different types and attributes of FoPLs to provide additional insights into optimal methods of presenting nutrition information on the front of food packets. Much research to date has focused on two main types of FoPLs - those expressing daily intake values for specific nutrients and those utilising 'traffic light' colour coding. This study extends this work by: (i) including the new Health Star Rating system recently introduced in Australia and New Zealand; (ii) allowing a large sample of consumers to self-nominate the evaluation criteria they consider to be most important in choosing between FoPLs; (iii) oversampling consumers of lower socioeconomic status; and (iv) including children, who consume and purchase food in their own right and also influence their parents' food purchase decisions. A cross-sectional online survey of 2058 Australian consumers (1558 adults and 500 children) assessed preferences between a daily intake FoPL, a traffic light FoPL, and the Health Star Rating FoPL. Across the whole sample and among all respondent subgroups (males vs females; adults vs children; lower socioeconomic status vs medium-high socioeconomic status; normal weight vs overweight/obese), the Health Star Rating was the most preferred FoPL (44%) and the daily intake guide was the least preferred (20%). The reasons most commonly provided by respondents to explain their preference related to ease of use, interpretive content, and salience. The findings suggest that a simple to use, interpretive, star-based food label represents a population-based nutrition promotion strategy that is considered helpful by a broad range of consumers.

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    • Consumers’ responses to front-of-pack labels that vary by interpretive content
      Talati, Zenobia; Pettigrew, Simone; Kelly, B.; Ball, K.; Dixon, H.; Shilton, T. (2016)
      Previous research has shown that front-of-pack labels (FoPLs) can assist people to make healthier food choices if they are easy to understand and people are motivated to use them. There is some evidence that FoPLs providing ...
    • A randomized trial assessing the effects of health claims on choice of foods in the presence of front-of-pack labels
      Talati, Zenobia; Norman, Richard; Kelly, B.; Dixon, H.; Neal, B.; Miller, C.; Pettigrew, Simone (2018)
      Background: As a public health intervention, front-of-pack labels (FoPLs) have the potential to reach large numbers of consumers and promote healthier food choices. Of the different FoPLs, those that summarize a product's ...
    • The combined effect of front-of-pack nutrition labels and health claims on consumers’ evaluation of food products
      Talati, Zenobia; Pettigrew, Simone; Hughes, C.; Dixon, H.; Kelly, B.; Ball, K.; Miller, C. (2016)
      The majority of studies examining the effect of nutrition information on food packets (such as the nutrition information panel (NIP), front-of-pack labels (FoPLs) and health claims) have examined each in isolation, even ...
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