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    Personal vs. historical nostalgia: a division of emotions

    131226_131226-StreamGate.pdf (82.35Kb)
    Access Status
    Open access
    Authors
    Marchegiani, Chris
    Date
    2009
    Type
    Working Paper
    
    Metadata
    Show full item record
    Citation
    Marchegiani, Chris. 2009. Personal vs. historical nostalgia: a division of emotions, Marketing Insights, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/26744
    Collection
    • Curtin Research Publications
    Abstract

    While previous studies have explored emotions in nostalgia in a "unified" view, a distinction between the emotions that may occur resulting from the specific type of nostalgia experienced has not been made. This study examines emotional responses of 806 respondents experiencing Personal or Historical Nostalgia with an experimental research design. Although some emotions are common between the groups some distinctly different emotions are found as a result of the type of nostalgia experienced. This research assists in clarifying the difference in respondent's reactions to the two nostalgic types and supports the postulation that the two appeals are distinctly different.

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