Personal vs. historical nostalgia: a division of emotions
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While previous studies have explored emotions in nostalgia in a "unified" view, a distinction between the emotions that may occur resulting from the specific type of nostalgia experienced has not been made. This study examines emotional responses of 806 respondents experiencing Personal or Historical Nostalgia with an experimental research design. Although some emotions are common between the groups some distinctly different emotions are found as a result of the type of nostalgia experienced. This research assists in clarifying the difference in respondent's reactions to the two nostalgic types and supports the postulation that the two appeals are distinctly different.
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Marchegiani, Chris (2009)Using experimental research design this research examines changes in emotions of 514 respondents experiencing varying intensities of Personal Nostalgia when exposed to advertising. Six emotions related to Personal Nostalgia ...
Marchegiani, Chris (2009)This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, ...
Marchegiani, Chris; Phau, Ian (2010)This research examines the differences in emotional responses of 806 respondents experiencing Personal or Historical Nostalgic reactions to advertising appeals using an experimental research design. Five emotions common ...