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The Role of Authenticity in Cultural Tourism Marketing

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Authors
Brown, Kerry
Ramkissoon, Haywantee
Date
2009
Type
Conference Paper

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Citation
Brown, K. and Ramkissoon, H. 2009. The Role of Authenticity in Cultural Tourism Marketing, in J. Sung-Chae (Ed.) (ed), Proceeding of the 10th International Joint World Cultural Tourism Conference: Cultural Tourism – Innovation and Strategies, Nov 13 2009. First Hotel Bangkok, Thailand: International Joint World Cultural Tourism.
Source Title
International Joint World Cultural Tourism Conference: Cultural Tourism – Innovation and Strategies
Source Conference
Proceeding of the 10th International Joint World Cultural Tourism Conference: Cultural Tourism – Innovation and Strategies
School
School of Management
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