A new contingent methodology for developing marketing websites
MetadataShow full item record
This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research.
Copyright © 2009 World Academy of Science, Engineering and Technology-WASET
Showing items related by title, author, creator and subject.
Issa, Tomayess (2007)This research focuses on the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were missing some key stages - user participation ...
Woodside, Arch; Vicente, R.; Duque, M. (2011)Purpose – The purpose of this article is to propose and test empirically tourism's destination dominance and marketing website usefulness hypothesis (TDDH). The study proposes a multi-item metric for marketing website ...
Lives of Substance: a mixed-method evaluation of a public information website on addiction experiencesTreloar, C.; Pienaar, Kiran; Dilkes-Frayne, E.; Fraser, Suzanne (2017)The Lives of Substance (LoS) website presents personal experiences of drug use and ‘addiction’ in people’s own words as part of a larger project of complicating public discourses of addiction, countering stigmatising ...