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dc.contributor.authorQuintal, Vanessa
dc.contributor.authorPhau, Ian
dc.contributor.authorPolczynski, Aleksandra
dc.date.accessioned2017-01-30T10:25:20Z
dc.date.available2017-01-30T10:25:20Z
dc.date.created2014-02-10T20:00:37Z
dc.date.issued2014
dc.identifier.citationQuintal, Vanessa and Phau, Ian and Polczynski, Aleksandra. 2014. Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists. Journal of Vacation Marketing. 20 (1): pp. 41-54.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/2705
dc.identifier.doi10.1177/1356766713490163
dc.description.abstract

This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a non-probability convenience sampling method was self-administered to students from a university in WA. From the 228 useable survey responses collected, differences were observed between the perceptions of local and international visitors. In-group approval played a significantly higher role in influencing destination choice for international visitors. Five factors were derived from the brand image of WA’s South-West region. The article highlights the need for researchers and practitioners to identify both the most salient and the least salient aspects of a destination in order to address what drives and inhibits destination choice. Examining perceptual differences between local and international visitors will help to identify the differential impacts of cultural perceptions on satisfaction and repeat visitation to the destination.

dc.publisherSage Publications Ltd.
dc.subjecttourists
dc.subjectperceptions
dc.subjectinternational
dc.subjectDestination branding
dc.subjectlocal
dc.titleDestination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists
dc.typeJournal Article
dcterms.source.volume20
dcterms.source.number1
dcterms.source.startPage41
dcterms.source.endPage54
dcterms.source.issn1356-7667
dcterms.source.titleJournal of Vacation Marketing
curtin.department
curtin.accessStatusFulltext not available


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