Becoming customer of choice in the healthcare supply chain
MetadataShow full item record
There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate customer value from the supplier?s perspective. This has not been widely explored in the literature and in this paper an argument is developed to demonstrate that such a perception is a different, though equally important phenomenon to that for customers. The context of the study is the Australian healthcare supply chain in which there is a dearth of current information. Major research questions have been developed for the study, and the expected outcomes will include a ranked list of the elements of value that suppliers expect from buyers.
Showing items related by title, author, creator and subject.
"You Look So Attractive!”: The Role of Interpersonal Attraction in Driving Customer Citizenship Behavior in Service Coproduction ProcessChan, Kimmy Wa; Sharma, Piyush (2019)Practitioners’ and scholars’ interest in the service-dominant logic of marketing has increased sharply in the last decade (Vargo and Lusch 2004). Customer participation (CP), as one of the foundational premises of this ...
Stein, A.; Ramaseshan, Balasubramani (2015)In today’s highly competitive market environment, service providers are beginning to recognize that customer referral plays an important role in enhancing firm value through cost-effective acquisition of new customers. ...
O'Brien, I.M.; Ouschan, Robyn ; Jarvis, Wade; Soutar, G.N. (2020)© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to ...