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    The role of cultural activities in tourism development: An urban-rural perspective

    Access Status
    Fulltext not available
    Authors
    Pechlaner, Harald
    Bialk-Wolf, A.
    Zacher, D.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Pechlaner, H. and Bialk-Wolf, A. and Zacher, D. 2015. The role of cultural activities in tourism development: An urban-rural perspective. Tourism, Culture and Communication. 15 (1): pp. 47-58.
    Source Title
    Tourism, Culture and Communication
    DOI
    10.3727/109830415X14339495039450
    ISSN
    1098-304X
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/27556
    Collection
    • Curtin Research Publications
    Abstract

    Drawing on a main tenet of attraction systems theory, the article describes and explains the importance of cultural activities for tourism development in the context of the urban-rural relationship. The impact of culture on regional and tourism development has been an important research focus in recent years. However, the role of cultural activity in tourism development and its impacts on the urban-rural relationship have received little attention from academics. This article contributes to research by identifying problems associated with tourism development and the potential of cultural activities to overcome such challenges. The study draws upon the theory of the tourist attraction system that was developed by Leiper in 1990. Qualitative inquiry was used to ensure depth and richness in our case analysis. The results show that cultural activities in the small town setting have substantial importance for tourism development in both the city and in surrounding areas. However, it was found that awareness of the offer is limited to the immediate region. It is proposed that tourism service providers should identify more closely with the available cultural activities in order to create a valuable tourist offer that has potential to reach new target groups.

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