A Study of the Relationship between Vanity Trait and Social Comparison
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The aim of this study is to investigate the relationship between vanity traits and social comparison among music fans. In-depth semi-structured interviews were conducted with 12-18 year-old adolescents in Taiwan. The results of this study show that: (1) fans with high level of concerns with their physical appearance were likely to make “lateral” social comparison; (2) fans with strong view on physical appearance were likely to make “downward” social comparison; (3) fans with high level of concerns with achievements were likely to make “upward” social comparison; and (4) fans with strong view on achievements were likely to make “lateral” social comparison. A key contribution of this study is the development of these four research propositions.
Copyright © 2013 International Association of Computer Science and Information Technology Press (IACSIT Press)
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