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Illustrating the power of fsQCA in explaining paradoxical consumer environmental orientations

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Authors
Schmitt, A.
Andreas, G.
Woodside, Arch
Date
2016
Type
Journal Article

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Citation
Schmitt, A. and Andreas, G. and Woodside, A. 2016. Illustrating the power of fsQCA in explaining paradoxical consumer environmental orientations. Psychology and Marketing.34 (3): pp. 323-334.
Source Title
Psychology and Marketing
School
School of Marketing
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