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    The Salience of Vomiting in Teenagers Binge Drinking Intentions

    204768_134757_82288_published.pdf (79.02Kb)
    Access Status
    Open access
    Authors
    Pettigrew, Simone
    Pescud, M.
    Jarvis, W.
    Webb, D.
    Date
    2009
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Pettigrew, S. and Pescud, M. and Jarvis, W. and Webb, D. 2009. The Salience of Vomiting in Teenagers Binge Drinking Intentions, in Dr Dewi Tojib (ed), Sustainable Management and Marketing: Australian and New Zealand Marketing Academy Conference 2009, Nov 30 2009. Melbourne: Australian & New Zealand Marketing Academy.
    Source Title
    Australian and New Zealand Marketing Academy Conference 2009
    Source Conference
    Australian and New Zealand Marketing Academy Conference 2009
    URI
    http://hdl.handle.net/20.500.11937/27925
    Collection
    • Curtin Research Publications
    Abstract

    Binge drinking among Australian teenagers has been identified as a serious health issue. Unfortunately, efforts to date to address this problem have been largely ineffective. It has been suggested that using images of teenagers vomiting in social marketing campaigns isn’t effective because vomiting is viewed as a positive outcome due its ability to signify a ‘big night’. The present study accessed online information posted by Australian teenagers to explore alcohol-related beliefs and behaviours that are reported online. A thematic analysis of the blogs suggests that for many Australian teenagers vomiting is still a deterrent to heavy drinking, and that they may be turning to illicit drugs to achieve an altered mental state with a lower risk of vomiting.

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