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    Critical discourses in the culture-public relations relationship

    128536_128536DeliveryManager.pdf (60.32Kb)
    Access Status
    Open access
    Authors
    Daymon, Christine
    Surma, A.
    Date
    2009
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Daymon, C and Surma, Anne. 2009. Critical discourses in the culture-public relations relationship, in Dejan Vercic, Danny Moss, Jon White (ed), BledCom, Jul 3 2009. Lake Bled: BledCom
    Source Title
    BledCom symposium
    Source Conference
    BledCom
    Faculty
    Curtin Business School
    School of Marketing
    Remarks

    The publisher's web page is available on : http://www.bledcom.com/home/bledcom

    URI
    http://hdl.handle.net/20.500.11937/27997
    Collection
    • Curtin Research Publications
    Abstract

    In this essay, we problematise some of the foundations of the culture-public relations relationship and then consider what insights and challenges may be gleaned for the discipline, research, and education. We employ the concept of discourse as a heuristic to aid insight into how culture and public relations intertwine in a dynamic, socially constructed process of meaning making. In identifying two prevalent discourses which inform thinking and writing about culture, we note how these highlight the complexity of the public relations-culture interaction, an aspect often under-estimated in research. We offer some final, tentative ideas concerning both the teaching of public relations and the doing of public relations research.

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