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dc.contributor.authorScarle, S.
dc.contributor.authorArnab, S.
dc.contributor.authorDunwell, I.
dc.contributor.authorPetridis, P.
dc.contributor.authorProtopsaltis, A.
dc.contributor.authorde Freitas, Sara
dc.date.accessioned2017-01-30T13:05:20Z
dc.date.available2017-01-30T13:05:20Z
dc.date.created2015-03-03T03:51:06Z
dc.date.issued2012
dc.identifier.citationScarle, S. and Arnab, S. and Dunwell, I. and Petridis, P. and Protopsaltis, A. and de Freitas, S. 2012. E-commerce transactions in a virtual environment: virtual transactions. Electronic Commerce Research. 12 (3): pp. 379-407.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/28490
dc.identifier.doi10.1007/s10660-012-9098-4
dc.description.abstract

E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared virtual environments. Many suggest this will lead to a further dimension of commerce: virtual commerce. We discuss here the issues, current roadblocks and present state of an e-commerce transaction carried out completely within a virtual environment; a virtual transaction. Although technically such transactions are in a sense trivial, they raise many other issues in complex ways thus making V-transactions a highly interesting cross-disciplinary issue. We also discuss the social, ethical and regulatory implications for the virtual communities in these environments of such v-transactions, how their implementation affects the nature and management of a virtual environment, and how they represent a fundamental merging of the real and virtual worlds for the purpose of commerce. We highlight the minimal set of features a v-transaction capable virtual environment requires and suggest a model of how in the medium term they could be carried out via a methodology we call click-through, and that the developers of such environments will need to take on the multi-modal behavior of their users, as well as elements of the economic and political sciences in order to fully realize the commercial potential of the v-transaction.

dc.publisherSpringer
dc.titleE-commerce transactions in a virtual environment: virtual transactions
dc.typeJournal Article
dcterms.source.volume12
dcterms.source.number3
dcterms.source.startPage379
dcterms.source.endPage407
dcterms.source.issn1389-5753
dcterms.source.titleElectronic Commerce Research
curtin.accessStatusFulltext not available


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