In-Store Music and Consumer-Brand Relationships:Relational Transformation

Beverland, M.; Ai Ching Lim, E.; Morrison, M.; Terziovski, Mile

doi:10.1016/j.jbusres.2006.07.001

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Authors

Beverland, M.

Ai Ching Lim, E.

Morrison, M.

Terziovski, Mile

Date

2006

Type

Journal Article

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Citation

Beverland, M. and Ai Ching Lim, E. and Morrison, M. and Terziovski, M. 2006. In-Store Music and Consumer-Brand Relationships:Relational Transformation. Journal of Business Research. 59: pp. 982-989.

Source Title

Journal of Business Research