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dc.contributor.authorTrinh, Viet Dung
dc.contributor.authorPhau, Ian
dc.contributor.editorSvetlana Bogomolova
dc.contributor.editorRichard Lee
dc.contributor.editorJenni Romaniuk
dc.date.accessioned2017-01-30T13:06:36Z
dc.date.available2017-01-30T13:06:36Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationTrinh, V.D. and Phau, I. 2012. A New Set of Measurements for the Materialism Scale, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/28682
dc.description.abstract

Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did not capture the material distinctiveness of consumers (Atay and Sirgy, 2009; Mason, 2001). According to Mason (2001), materialistic consumers use their possessions to stand out of the crowd. Furthermore, recent failures of the existing materialism scales in explaining luxury brands related consumption have raised the question of whether it is time to review these measurements (Swami et al., 2009, Furnham and Valgeirsson, 2007). Working on the idea of materialism scale (Richins and Dawson, 1992) this paper presents a new 16-item scale developed to measure four components of materialism – namely material success, material happiness, material essentiality and material distinctiveness – and empirical evidence to support its validity.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf
dc.titleA New Set of Measurements for the Materialism Scale
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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