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dc.contributor.authorShanka, Tekle
dc.contributor.authorTerigin, Claire
dc.identifier.citationShanka, Tekle and Terigin, Claire. 2009. Intangible attributes for higher education choice, Marketing Insights; School of Marketing Working Paper Series: no. 2009030, Curtin University of Technology, School of Marketing.

The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to students when selecting a higher education institution, followed by the "national and international reputation of the institution", "project management training and experience", "student life of the institution", and "extra courses related to major studies". Intercultural mix and student clubs attributes showed statistically significant differences between groups for gender, country of birth, or country of usual residence. Results are discussed.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectHigher education
dc.subjectintangible attributes
dc.titleIntangible attributes for higher education choice
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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