Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Investigating Single- Versus Multiple-Source Approaches to Communicating Health Messages Via an Online Simulation

    Access Status
    Fulltext not available
    Authors
    Jongenelis, Michelle
    Pettigrew, Simone
    Wakefield, M.
    Slevin, Terry
    Pratt, I.
    Chikritzhs, Tanya
    Liang, Wenbin
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Jongenelis, M. and Pettigrew, S. and Wakefield, M. and Slevin, T. and Pratt, I. and Chikritzhs, T. and Liang, W. 2018. Investigating Single- Versus Multiple-Source Approaches to Communicating Health Messages via an Online Simulation. American Journal of Health Promotion. 32 (4): pp. 979-988.
    Source Title
    Am J Health Promot
    DOI
    10.1177/0890117116673819
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/2917
    Collection
    • Curtin Research Publications
    Abstract

    Purpose: To assess whether exposing drinkers to information about the alcohol–cancer link via multiple and diverse sources in an online simulation produces larger improvements in attitudes and intentions relative to exposure to a single source of information. Design: Experimental; unequal randomization with respondents allocated to either the single-source (20%) or multiple-source condition (80%). Alcohol-related behavioral intentions were assessed preexposure and postexposure. Setting: Australia. Participants: A total of 2087 drinkers consuming alcohol at least twice per month. Measures: Scales were used to assess attitudes toward the messages (believability, convincingness, and personal relevance) and behavioral intentions (extent to which participants believed that they should and would reduce their alcohol consumption and their intention to consume 5 or more drinks in a single session). Analysis: Hierarchical linear regression. Results: Source condition was significantly associated with all 3 attitudinal variables (P < .001). Those exposed to an alcohol warning statement from multiple sources found the message more believable, convincing, and personally relevant compared to those exposed to a warning statement via a single source. They also reported significantly greater change preexposure to postexposure on the 2 behavioral beliefs that they should (ΔM = 0.25 vs ΔM = 0.09) and would (ΔM = 0.23 vs ΔM = 0.00) reduce their current alcohol consumption (P < .001). Further, those in the multiple-source condition reported reduced intentions to consume 5 or more standard drinks in a single sitting (ΔM = 0.21 vs ΔM = 0.14; P < .001).Conclusion: Findings from the online simulation provide support for the suggestion that integrated approaches involving the combination of multiple sources to deliver a message produce superior outcomes compared to relying on a single source (eg, warning labels on alcoholic beverages).

    Related items

    Showing items related by title, author, creator and subject.

    • Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts
      France, K.; Donovan, Robert; Bower, C.; Elliott, E.; Payne, J.; D'antoine, H.; Bartu, Anne (2014)
      Background: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence ...
    • Testing an Online, Theory-Based Intervention to Reduce Pre-drinking Alcohol Consumption and Alcohol-Related Harm in Undergraduates: a Randomized Controlled Trial
      Caudwell, K.; Mullan, Barbara; Hagger, Martin (2018)
      Purpose: The present study tested the efficacy of a theory-based online intervention comprising motivational (autonomy support) and volitional (implementation intention) components to reduce pre-drinking alcohol consumption ...
    • Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience
      Dunstone, K.; Brennan, E.; Slater, M.; Dixon, H.; Durkin, S.; Pettigrew, Simone; Wakefield, M. (2017)
      © 2017 The Author(s). Background: Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.