Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

Rageh, Ahmed; Spinelli, G.

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Authors

Rageh, Ahmed

Spinelli, G.

Date

2012

Type

Journal Article

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Abstract

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Citation

Rageh, A. and Spinelli, G. 2012. Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management. 16 (6): pp. 386-398.

Source Title

Journal of Fashion Marketing and Management

URI

http://hdl.handle.net/20.500.11937/30036

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Research Papers