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    Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

    Access Status
    Fulltext not available
    Authors
    Rageh, Ahmed
    Spinelli, G.
    Date
    2012
    Type
    Journal Article
    
    Metadata
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    Citation
    Rageh, A. and Spinelli, G. 2012. Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management. 16 (6): pp. 386-398.
    Source Title
    Journal of Fashion Marketing and Management
    ISSN
    1361-2026
    URI
    http://hdl.handle.net/20.500.11937/30036
    Collection
    • Curtin Research Publications

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