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    Selection Practices and Customer Relationship Activities Mediated by Cultural Ideologies: An Empirical Study with Malaysian Organisations

    Access Status
    Fulltext not available
    Authors
    Liu, Yi
    Pearson, Cecil
    Chatterjee, Samir
    Date
    2014
    Type
    Journal Article
    
    Metadata
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    Citation
    Liu, Yi and Pearson, Cecil A.L. and Chatterjee, Samir Ranjan. 2014. Selection Practices and Customer Relationship Activities Mediated by Cultural Ideologies: An Empirical Study with Malaysian Organisations. Asian Journal of Business Management. 6 (1): pp. 34-46.
    Source Title
    Asian Journal of Business Management
    Additional URLs
    http://maxwellsci.com/print/ajbm/v6-34-46.pdf
    ISSN
    2041-8744
    URI
    http://hdl.handle.net/20.500.11937/30330
    Collection
    • Curtin Research Publications
    Abstract

    Generating competiveness is an urgent priority for corporate global economic advancement, which is promoting attention to acquiring, developing and retaining a new type of internationally linked personnel. The importance of global mindset and related competencies has yet to receive wider scholarly attention in most Asian economies and this study addresses that gap by providing an exploratory empirical investigation of 132 Malaysian managers. Findings from an analysis of primary data demonstrate selection procedures play an important role in facilitating the customer relationship activities on synergistic business operations and these connections are culturally impacted. These exploratory observations infer business style and structures are shaped by cultural forces to provide a departure point for future investigations.

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