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    Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh

    190895_78422_anzam-2012-334_Perceived_Quality_Md_Enayet_Full_paper.pdf (245.5Kb)
    Access Status
    Open access
    Authors
    Hossain, Md
    Quaddus, Mohammed
    Shanka, Teklehaimanot
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Hossain, Md. Enayet and Quaddus, Mohammed and Shanka, Tekle. 2012. Perceived Quality, Satisfaction, and Loyalty at the Destination Level of Cox’s Bazar, Bangladesh, in Pillai, R. and Ozbilgin, M. and Harley, B. and Hartel, C. (ed), Managing for Volatility and Stability, the 26th Australian and New Zealand Academy of Management Conference (ANZAM), Dec 5-7 2012. Perth, Australia: ANZAM.
    Source Title
    In Proceedings of the 26th Australian and New Zealand Academy of Management Conference (ANZAM)
    Source Conference
    26th Australian and New Zealand Academy of Management Conference (ANZAM)
    ISBN
    978-0-9874158-1-3
    URI
    http://hdl.handle.net/20.500.11937/30355
    Collection
    • Curtin Research Publications
    Abstract

    This empirical assessment was conducted in developing a comprehensive tourism destination loyalty model of Cox’s Bazar, Bangladesh. A conceptual model was developed and tested by a field study for making model context specific. In total 12 factors were used to develop the model. Then partial least square based structural equation modelling approach was used to test 22 relationships of proposed model on a sample of 602 visitors. Sixteen relationships were supported at different significant levels. It is expected that the results of this study will be supportive to improve present condition of tourism destination loyalty factors, particularly for beach based destination.

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