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    Grounded Theory of International Tourism Behavior

    Access Status
    Fulltext not available
    Authors
    Martin, D.
    Woodside, Arch
    Date
    2008
    Type
    Journal Article
    
    Metadata
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    Citation
    Martin, Drew and Woodside, Arch G. 2008. Grounded Theory of International Tourism Behavior. Journal of Travel & Tourism Marketing. 24 (4): pp. 245-258.
    Source Title
    Journal of Travel & Tourism Marketing
    DOI
    10.1080/10548400802156695
    ISSN
    1054-8408
    URI
    http://hdl.handle.net/20.500.11937/3054
    Collection
    • Curtin Research Publications
    Abstract

    The dominant logic in conventional research methods involves collecting and analyzing data to rigorously test a deductive theory. In contrast, grounded theory posits constructing theory from data (Glaser & Strauss, 1967). This analysis demonstrates the application of McCracken's (1988) long interview method to collect data for grounded theory development. Both emic (self) and etic (researcher) interpretations of international visitor experiences uncover important insights on leisure travel decisions and tourist behavior. Long interviews of tourists visiting Hawaii's Big Island enable mapping and comparing visitors' plans, motivations, decisions, and consequences. The results demonstrate the complexity of visitors' travel decisions and behavior.

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