Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge
MetadataShow full item record
Studies have shown that the Western Australian pearl industry is suffering from a decline. This study aims to gain further insight into this decline by exploring the different antecedents of consumers’ purchase intention of luxury South Sea pearls using the theory of planned behaviour. Further, this study aims to explore the role of consumer knowledge in the purchasing process. This study provides industry practitioners, researchers, policy makers and retailers with new insights into the pearling industry so they are able to better develop products, design branding strategies and form policies which address current consumer behaviour.
Showing items related by title, author, creator and subject.
't Hart, B.; Teah, Min; Butcher, Luke (2016)This study aims to gain further insight into the reasons behind the decline in sales of luxury South Sea pearls by exploring the different antecedents of consumers’ purchase intention using the theory of planned behaviour. ...
Estimating effect of augmentative biological control on grain yields from individual pearl millet headsBaoua, I.; Amadou, L.; Oumarou, N.; Payne, W.; Roberts, J.; Stefanova, Katia; Nansen, C. (2014)Pearl millet is the principal staple food crop in large portions of Western Sub-Sahelian Africa and the millet head miner (Heliocheilus albipunctella) is one of its most devastating insect pests. Since 2006, augmentative ...
Vase Life and Root Propagation of Geraldton Wax (Chamelaucium spp.) Cut Flowers Treated with GlyphosateSeaton, K.; Lee, K.; Tan, Beng (2010)Glyphosate [N-(phosphonomethy)glycine] as Roundup® (360 gㆍL⁻¹ a.i.) can render cuttings taken from cut flowers inert and unable to be propagated. It may also affect other plant physiological processes such as the vase ...