Small Firm Performance in Online Markets
| dc.contributor.author | Madden, Gary | |
| dc.contributor.author | Azam, Md. Shah | |
| dc.contributor.author | Beard, T | |
| dc.date.accessioned | 2017-01-30T13:22:14Z | |
| dc.date.available | 2017-01-30T13:22:14Z | |
| dc.date.created | 2014-03-10T20:00:40Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Madden, Gary and Azam, Md. Shah and Beard, T. Randolph. 2013. Small Firm Performance in Online Markets. Economics of Innovation and New Technology. 22 (1): pp. 99-111. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/30910 | |
| dc.identifier.doi | 10.1080/10438599.2012.706062 | |
| dc.description.abstract |
Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship between the strategic motivation for entry and the actual results of entry. Utilising a trivariate probit model with exogenous ‘reason for entry’ dummy variables, estimates of aftermarket business performance are obtained. The study finds that the entry goal materially affects subsequent performance: firms entering to expand their market size ordinarily succeed, but those entering to reduce costs are often disappointed. Blended firms enjoy no strong advantages over pure online entrants. | |
| dc.publisher | Routledge | |
| dc.subject | technology adoption | |
| dc.subject | online markets | |
| dc.subject | retail industries | |
| dc.title | Small Firm Performance in Online Markets | |
| dc.type | Journal Article | |
| dcterms.source.volume | 22 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 99 | |
| dcterms.source.endPage | 111 | |
| dcterms.source.issn | 1043-8599 | |
| dcterms.source.title | Economics of Innovation and New Technology | |
| curtin.department | ||
| curtin.accessStatus | Fulltext not available |