View Item 

An assessment of perceptual cues from wine labels and brands of western australian wine that contribute to wine choice by the WA consumer

Access Status
Fulltext not available
Authors
Shanka, Tekle
Mastaglia, Aymee
Date
2009
Type
Conference Paper

Metadata
Show full item record
Citation
Shanka, T. and Mastaglia, A. 2009. An assessment of perceptual cues from wine labels and brands of western australian wine that contribute to wine choice by the WA consumer, in Academy of Marketing (ed), Academy of Marketing Annual Conference 2009, Jul 7 2009. Leeds, U.K.: Academy of Marketing.
Source Title
Academy of Marketing
Source Conference
Academy of Marketing Annual Conference 2009
School
School of Marketing
URI
Collection