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    Designing evaluation plans for health promotion mHealth interventions: a case study of the Milk Man mobile app

    247005_247005.pdf (98.10Kb)
    Access Status
    Open access
    Authors
    White, B.
    Burns, S.
    Giglia, R.
    Scott, Jane
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    White, B. and Burns, S. and Giglia, R. and Scott, J. 2016. Designing evaluation plans for health promotion mHealth interventions: a case study of the Milk Man mobile app. Health Promotion Journal of Australia. 27: pp. 198-203.
    Source Title
    Health Promotion Journal of Australia
    DOI
    10.1071/HE16041
    ISSN
    1036-1073
    School
    School of Public Health
    Remarks

    This open access article is distributed under the Creative Commons license https://creativecommons.org/licenses/by-nc-nd/3.0/

    URI
    http://hdl.handle.net/20.500.11937/31101
    Collection
    • Curtin Research Publications
    Abstract

    Evaluating complex health promotion interventions that use mobile apps requires comprehensive and adaptive evaluation plans. As mobile usage becomes increasingly sophisticated and personalised, broad evaluation plans are important in determining the impact and efficacy of a mobile health (mHealth) app. Evaluation should consider user feedback and outcome measures, as well as examine elements such as the robustness of the technology, the intervention principles and engagement strategies, and the interaction of the user with the technology. This paper introduces four mHealth evaluation models and tools and describes the evaluation plan that has been developed for Milk Man, a breastfeeding app targeting new and expectant fathers. Milk Man is a socially connected, gamified app that is being tested in a large Randomised Control Trial (RCT). While there is a need for mobile apps to be evaluated in adequately powered RCTs, trialling mobile apps over a long period of time presents challenges. Incorporating robust evaluation design will help ensure that technological performance, app intervention principles, as well as health and behavioural outcomes are measured. The detail and scope of the Milk Man app evaluation plan will ensure the findings add to the evidence base and have broad relevance to health promotion practitioners.So what? Evidence about the efficacy of mHealth interventions is an emerging area and appropriate evaluation skills are needed. This paper illustrates an evaluation planning approach for mHealth interventions that could be adapted for use by health promotion practitioners and researchers.

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