Souvenir attributes and purchase intention by international higher education students
MetadataShow full item record
This paper presents the findings of a study to investigate the Australian souvenir purchasing intentions of international higher education (IHE) students and their perceptions of souvenir authenticity. The findings indicate that characteristics of authentic souvenirs may include representation of traditional culture, being hand-made, purchased locally and being unique. A convenience sample of two hundred and sixteen (N=216) IHE students at a Western Australian university revealed that demographic characteristics such as age, gender and country of origin, showed statistically significant differences in intention to purchase authentic souvenirs. Whilst female IHE students may tend to buy arts, paintings or jewellery, IHE students from Asian countries may tend to buy collectibles or accessories. Older IHE students would more likely purchase authentic souvenirs as gifts for others. Overall Australian souvenirs made in Australia were considered as being of high quality, expensive, authentic and prestigious compared with Australian souvenirs made elsewhere. Additionally, the results showed that features influencing souvenir purchases could be grouped according to four attributes being innovativeness, portability, symbolic and popularity. Results are discussed and future research directions are proposed.
Showing items related by title, author, creator and subject.
Latter, Chelsey Renee (2012)The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have ...
Shanka, Tekle; Handley, Brian (2011)The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur’s (1996, ...
The value of best-practice guidelines for OSCEs in postgraduate program in an Australian remote area settingJeffrey, C.; Mitchell, M.; Henderson, A.; Lenthall, S.; Knight, S.; Glover, P.; Kelly, Michelle; Nulty, D.; Groves, M. (2014)Introduction: Nurses in remote areas of Australia are the primary healthcare professionals, who need to be able to deliver comprehensive and culturally sensitive care to clients, many of whom are Indigenous Australians. ...