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    Strategic orientation and corporate citizenship: Are there differences in strategy types?

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    Access Status
    Open access
    Authors
    Galbreath, Jeremy
    Date
    2007
    Type
    Working Paper
    
    Metadata
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    Citation
    Galbreath, Jeremy (2007) Strategic orientation and corporate citizenship: Are there differences in strategy types?, Graduate School of Business Working Paper Series: no. 69, Curtin University of Technology, Graduate School of Business.
    Faculty
    Curtin Business School
    Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/31584
    Collection
    • Curtin Research Publications
    Abstract

    Corporate citizenship is a strategic imperative, one that can significantly affect firm competitiveness. However, there is little research to demonstrate what actually shapes or drives firms towards a more proactive posture with respect to corporate citizenship. This paper makes a case that strategic orientation is one such driver, in that a firm?s strategic behavior in adapting to the environment is linked to corporate citizenship. However, levels of corporate citizenship are argued to differ depending on the type of strategy pursued. By examining a sample of 280 firms in Australia, the findings suggest that differences do exist across Defenders, Prospectors, Analyzers and Reactors with respect to corporate citizenship. Further analysis reveals differences across the strategy types on two dimensions of corporate citizenship; namely economic and legal citizenship. The results provide empirical insights that have not been previously reported.

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