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The Use of Quadrant Analysis on Data Generated through the SERVQUAL Scale for Enhancing Quality of Banking Services to Businesses

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Authors
Wong, David
Rexha, Nexhmi
Date
2006
Type
Conference Paper

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Citation
Wong, David and Rexha, Nexhmi. 2006. The Use of Quadrant Analysis on Data Generated through the SERVQUAL Scale for Enhancing Quality of Banking Services to Businesses, in AM2006 Academy of Marketing Conference, Jul 3 2006. London, UK: Middlesex University Press.
Source Title
AM2006 ACADEMY OF MARKETING CONFERENCE
Source Conference
AM2006 ACADEMY OF MARKETING CONFERENCE
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Faculty
Curtin Business School
School of Marketing
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