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    Implementation success of internet-based electronic commerce for small- and medium-sized enterprises in Australia

    Access Status
    Fulltext not available
    Authors
    Chong, Sandy
    Pervan, Graham
    Bauer, Christian
    Date
    2001
    Type
    Conference Paper
    
    Metadata
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    Citation
    Chong, Sandy and Pervan, Graham and Bauer, Christian. 2001. Implementation success of internet-based electronic commerce for small- and medium-sized enterprises in Australia, in Bob O'Keefe, Claudia Loebbecke, Joze Griar, Andreja Pucihar, Gregor Lenart (ed), 14th Bled Electronic Commerce Conference, Jun 25 2001, pp. 243-259. Bled, Slovenia: Kranj Mioderna Organizacija.
    Source Title
    e-Everything: e-Commerce, e-Government, e-Household, e-Democracy: Proceedings of the 14th Bled electronnic commerce conference
    Source Conference
    14th Bled Electronic Commerce Conference
    ISBN
    9612321248
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/3213
    Collection
    • Curtin Research Publications
    Abstract

    This study surveys the perceptions and experience of Australian small- and medium-sized enterprises (SMEs) in the adoption and implementation of Internet-based Electronic Commerce. Employing Rogers (1995) model of innovation diffusion as the framework and considering Electronic Commerce (EC) as a form of new innovation, we analyse factors affecting EC implementation success. With a sample of 71 small businesses in Australia, preliminary results show that respondents' perception of the attributes of Internet-based EC are pre-dominantly positive. However, a further analysis was carried out regressing overall satisfaction of EC implementation on the five attributes of innovation. It was found that only 3 characteristics - perceived relative advantage, compatibility and complexity to make a significant contribution to the implementation success of Internet-based EC adoption.

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