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Implementation success of internet-based electronic commerce for small- and medium-sized enterprises in Australia

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2001
Type
Conference Paper

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Chong, Sandy and Pervan, Graham and Bauer, Christian. 2001. Implementation success of internet-based electronic commerce for small- and medium-sized enterprises in Australia, in Bob O'Keefe, Claudia Loebbecke, Joze Griar, Andreja Pucihar, Gregor Lenart (ed), 14th Bled Electronic Commerce Conference, Jun 25 2001, pp. 243-259. Bled, Slovenia: Kranj Mioderna Organizacija.
Source Title
e-Everything: e-Commerce, e-Government, e-Household, e-Democracy: Proceedings of the 14th Bled electronnic commerce conference
Source Conference
14th Bled Electronic Commerce Conference
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Faculty
Curtin Business School
School of Marketing
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Abstract

This study surveys the perceptions and experience of Australian small- and medium-sized enterprises (SMEs) in the adoption and implementation of Internet-based Electronic Commerce. Employing Rogers (1995) model of innovation diffusion as the framework and considering Electronic Commerce (EC) as a form of new innovation, we analyse factors affecting EC implementation success. With a sample of 71 small businesses in Australia, preliminary results show that respondents' perception of the attributes of Internet-based EC are pre-dominantly positive. However, a further analysis was carried out regressing overall satisfaction of EC implementation on the five attributes of innovation. It was found that only 3 characteristics - perceived relative advantage, compatibility and complexity to make a significant contribution to the implementation success of Internet-based EC adoption.